The ways that sports advertising can promote a brands image

There is a vast array of sponsorship deals, from local to country wide, but this article will look at the biggest.

Whilst many companies aiming to sponsor will try and sponsor football shirts, there are some good examples of companies sponsoring entire domestic leagues. There are some cases of firms sponsoring whole leagues. This type of sponsorship is rare, but that is partly because of the fact there are limited leagues to sponsor, and if you are a big brand, you will seek to sponsor the top division. At shareholder meetings like the Telecom Italia AGM they would have been planned to sponsor the top Italian league, which is about the most watched in Europe; sponsoring one of the leading leagues around Europe is of course a tremendous sponsorship for sport. The cup that is lifted at the end of the tournament even has the sponsor on it, which shows how extensive and thorough a sponsorship such as this might be.

Sponsoring an entire sporting event is an beneficial way to advertise a brand, especially when it is something watched around the world. The Hisense shareholders made the decision to sponsor the 2018 football world cup, which is about the most viewed events of all time, so of course will have spread the brands image successfully. The sponsorship of events does not have the longevity of other sponsorships, such as kit or ground sponsors, but it is maybe the most effective for that brief space of time. When a specific event is a huge success and remembered fondly, then the same narrative is given to the brands that sponsor it; this is the case for any event and of course sporting events are no several.

The biggest sponsorship deals are nearly always for soccer shirts, as these are the most recognisable aspects of soccer clubs to followers, aside from the players themselves of course. It is a clever sponsorship idea to sponsor a football top as it will then be included for every bit of marketing both for the club but likewise for the players themselves, meaning you are receiving more for your money than so many other kinds of advertising. The popularity of a football club will establish the size and price of the sponsorship deal, so normally the most supported and viewed teams will receive the most popular sponsorship deals. For instance, the Chevrolet owners chose to sponsor possibly the most followed soccer team in the world today, and this came at a high-end price; the shirt itself even so sold just about three million units in one year, proving how efficient this type of sponsorship can be. The shirt is used around the world which gives the automobile manufacturing company a global outreach through one single advertising deal. If the team is really successful, like the team in question has been, that also helps to advertise the sponsors brand.

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